A DAY WELL LIVED is a purpose-driven initiative designed to celebrate the best of humanity and the human spirit. It was started as a way to teach a six-year old about gratitude and grew into a robust social community. This isn’t about one person. It’s about all of us. It’s about deeper connections.

So why a store? To raise money. Proceeds will be donated to Mental Health causes (awareness and treatment). We imagine promoting and selling products — some of our own some of our favorites made by others — so we can generate revenue that can be donated. We imagine creating a Mental Health Scholarship Fund to be used for therapy and other treatments. We imagine lots of things.