Site icon A Day Well Lived

Thanks for the Reminders: Measuring What Really Matters

It’s become customary to offer a status update thanking people for the birthday wishes that find their way to our Facebook walls. But, wow, as I look at the names on my wall today, and think of the places where we’ve all met and the experiences that we’ve all shared, I feel like such an update isn’t enough. I’m touched. Frankly, I’m overwhelmed. Most importantly, however, I’m reminded.

The bottom line is that in the course of my day job, my colleagues and I are often called upon to provide “measurement” for the marketing efforts we execute on behalf of our clients. We often have to show the “return on investment,” or provide evidence of the “engagement” levels of our campaigns. And that stuff is important. Without it, there’d be no clients. No job. Obviously, this provides stress as mortgages and other bills need to be paid. I get that.

But knowing so many people have taken time – even just a couple of seconds – out of their days to think of me is a whole different kind of measurement: The measurement of a life well lived. Thank you for the reminders. Thank to you my friends from Israel, camp, high school and beyond. Thank you for reminding me that life is measured by the friends you keep. And the love. If today is any indication, I’m way ahead. And, with apologies to (and paraphrasing) Lou Gehrig, today I feel like the luckiest guy on the face of the earth.

Thank you. Thank you. Thank you…

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